The Application of Swot Analysis in a Healthcare Institution During the Implementation of Teleconsulting

Abstract

Objective: to assess the potential of a healthcare institution for the implementation of teleconsulting aimed at the provision of primary medical care to population using the SWOT analysis. Material and methods. The method of expert estimations, method of SWOT analysis, sociological, statistical methods were employed during the research. The object of the research was the health care institution «Ostrovets Central District Hospital», and the work was done together with the primary care specialists. The facilities and activities of Ostrovets Central District Hospital over 2013-2017 were analyzed. Results. The potential of the health care institution for the implementation of teleconsulting aimed at the provision of primary medical care to population using the SWOT analysis has been assessed. It has been shown that the method of SWOT analysis can be used by the head of the healthcare institution for strategic planning and management. The stages of the research and SWOT analysis during the implementation of teleconsulting in the provision of primary health care have been described. Conclusion: The application of SWOT analysis made it possible to substantiate the strategy of management decision for the implementation of teleconsulting in the activities of the healthcare institution.